IE University, one of the leading higher education institutions in the world, would like to invite you to the first session of the IE Online Academy "Contagious: When Brands Go Viral".
In this virtual session, we will explore one of the most mysterious and misunderstood aspects of the entire digital revolution: What makes online branded content and campaigns go viral? Together we will examine specific examples of Brands that have successfully used the power of the internet, social media and "sharing" to spread their messages far and wide.
The IE Online Academy is a unique opportunity to develop the skills required to ensure success in the coming decade and receive a Certificate from IE Business School if you complete at least 6 sessions and the assignments required for each one. You will be able to live the “IE Experience” by networking with our professors and our alumni, and take advantage of many other opportunities that will help you advance your career.
IE Online Academy 1st Session "Contagious: When Brands Go Viral" - Online (3/19)
Date: March 19th, 2019 (Tuesday)
Time: 19:00 - 20:30
Location: You will be informed after registration.
Register: Click here
About the Speaker
Brian Hallett has been an Associate Professor at IE University since 2012. His work centers around brand storytelling, image-making, and education. As a well-recognized photographer & director, his passion is to work with clients to define their brands and tell their stories through unique, high-impact campaigns. Brian encourages his clients to "take risks and tell their stories boldly", creating advertising and communications campaigns for Brands such as Cartier, Mastercard, Hugo Boss, Coca Cola, McDonald’s, Max Factor, ESPN, Baume and Mercier, Hyundai, BMW, Pantene, and Wella.
Join us now, the IE Academy is waiting for you!
Director - IE Greater China Office